Mark Cox, Director & Partner at PiC, shares how his agency has grown from a trusted UK recruiter into a global solutions partner. With teams operating in over 15 countries and a client base stretching across continents, Mark offers valuable insights into what it takes to recruit across borders.

If you’ve been struggling to fill specialist roles lately, you’re not alone. In fact, in some markets, more than two-thirds of job ads remain unfilled. And that’s a huge drain on both time and resources.

At PiC, we actually thrive on those hard-to-fill jobs. It’s not a closely guarded secret how. We just don’t limit ourselves to local talent.

Over the years, I’ve had many conversations about “being nice” and how this translates into business, let alone recruitment. For me, the answer comes from true success built on genuine value and lasting relationships. This is the foundation on which PiC has been built, and why it continues to thrive.