SAP Enterprise Applications
The SAP ecosystem spans vendors, GSIs/SIs, ISVs and hyperscalers. The upside is clear (co-sell pipeline, marketplace reach and faster S/4HANA and Cloud/CX programmes) but leadership pressure is high. Our SAP practice connects organisations with board-level and senior talent who turn strategy into results across S/4HANA, ECC→S/4 migration, RISE with SAP, Cloud and CX. US-led with global reach, we deliver permanent hires via Executive Search and accelerate programmes with SOW.

Managing Partner, Alliances & Partnerships | SAP – Niall Cook
Niall helps organisations build leadership teams that drive partner-led growth across the SAP ecosystem. US-led with a global remit, he focuses on board-level and senior mandates that deliver S/4HANA transformation, ECC→S/4 migration, Cloud, and CX outcomes.
In Niall’s spare time, he loves hanging out with his family and their two rescue dogs. He loves his sports, and has recently become obsessed with golf (to his wife’s dismay). Let’s just say it’s a bit of a love-hate relationship! He describes it as a ridiculously frustrating sport, but he’s hooked. His goal is to one day break day 80, but fears it could just be an elusive dream!

Delivering business-critical operations
SAP programmes demand leaders who blend product credibility with partner DNA; people who can navigate joint GTM with AWS, Azure and GCP, align consulting delivery, and land value for customers.
We map the market across SAP, hyperscalers and GSIs, and assess every candidate against transformation and commercial outcomes so programmes move from plan to value.
Our Divisions
Throughout PiC’s history, we have supplied resource across different divisions of the SAP industry. For more information, see below or get in touch with one of our consultants today.

S/4HANA Transformation & ECC→S/4
Migration waves demand leaders who blend SAP credibility with partner DNA, aligning vendors, services partners and internal delivery to land milestones.

Hyperscaler GTM (AWS / Azure / GCP)
Joint solutioning and co-sell are hard without clear theatre alignment, marketplace readiness and deal orchestration across teams.

SAP CX & Cloud Growth
Cloud and CX investments stall without leadership that connects platform choices to customer outcomes and revenue.

SAP BTP & Integration
We support leadership that connects applications, data and extensibility on SAP BTP, driving integration, analytics and innovation that underpin S/4HANA and CX roadmaps.
S/4HANA Transformation & ECC→S/4
We identify leaders who blend SAP credibility with partner DNA to move programmes from plan to value—covering S/4HANA (Public & Private), ECC→S/4 and RISE. Shortlists are assessed against transformation milestones, change/adoption and risk, ensuring delivery lands across consulting and internal teams.
Hyperscaler GTM (AWS / Azure / GCP)
We secure talent that designs and runs joint GTM with hyperscalers and GSIs; co-sell, co-market and marketplace motions with clear attribution. Where needed, SOW teams accelerate alliance operations and deal orchestration alongside permanent leadership hires.
SAP CX & Cloud Growth
We place leaders who link platform decisions to customer outcomes, whether adoption, NPS, renewals and net revenue retention. Candidates are screened for cross-functional influence with Sales, Product and Delivery so Cloud and CX investments convert into sustained commercial impact.
SAP BTP & Integration
We place leaders who turn SAP BTP into a growth platform—connecting applications, data and partner solutions through robust integration patterns (APIs, events, iPaaS) to lift interoperability, reliability and time-to-value. Candidates are assessed for cross-functional influence with Architecture, Data, Security and Delivery so S/4HANA, CX and analytics initiatives scale with proper governance, performance and measurable business outcomes.
How we recruit
Define
Success profile first: commercial outcomes, ecosystem remit and a 90-day/12-month scorecard; then agree the target map across SAP, hyperscalers, GSIs/SIs and ISVs.
Search
Targeted headhunting with early calibration; structured interviews; evidence-based assessment against the scorecard; transparent reporting.
Deliver
Shortlist to offer, references and onboarding support; add SOW for alliance operations uplift, partner GTM or programme milestones as needed.

The right people for the right roles
We connect organisations with board-level and senior leaders who turn partner strategy into measurable outcomes—pipeline, revenue, programme velocity. Mandates are delivered via Executive Search for critical hires, with SOW available to accelerate operations and delivery where needed. US-led with global reach, we place talent wherever your alliance operates.
Our candidate network includes professionals in many of these roles:

S/4HANA Transformation
Programme Director (S/4HANA), Head of S/4 Migration, Transformation Director, SAP Delivery/Engagement Director, Change & Adoption Lead

Hyperscaler GTM
Head of Hyperscaler Alliances, Director, Cloud Marketplace, Partner Development Manager (Hyperscaler), Joint Solutions/GTM Lead, Cloud Alliance Operations Lead

SAP CX & Cloud Growth
VP/Head of CX, Director, Cloud Adoption & Renewals, Customer Value/Success Lead, Data & Insights for CX